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Not only about advertising technology & developing your business.
Are you running an advertising technology company or planning to found one? Maybe you have your own tech startup, software company or other SME business? Or are you just an enthusiast of technology...
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Cookie tracking in advertising and web analytics
Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why...
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Analytics and ad tech companies in The Europas
Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the...
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Ad serving insights: Ad invocation codes and placement tags.
Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a...
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Viewable impression tracking and pitfalls.
Recently, online advertising seems inevitably moving towards ‘viewable’ impression model. A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a...
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